FSB Riyadh 2025: Sodex Sport at the Heart of Saudi Arabia’s Sporting Momentum

A Strategic Event in the KSA capital
From June 16 to 18, 2025, we successfully participated in FSB Riyadh, the leading sports equipment trade show in the Middle East. Held at the Riyadh International Convention and Exhibition Center, this event brought together key players from the Gulf region’s sports sector and beyond.

Saudi Arabia: A Market in Rapid Transformation
Our participation in FSB Riyadh reflects the ongoing development of sports infrastructure in Saudi Arabia. The Kingdom is heavily investing in sports, driven by major international projects such as Neom, Sport Boulevard, and preparations for the FIFA World Cup 2034.

This event allowed us to gauge the scale of market needs and understand its evolving dynamics, reaffirming our commitment to strengthening our presence in the region.

Valuable Connections and Shared Expertise
FSB Riyadh provided an excellent platform to connect with distributors, architects, local authorities, and companies specializing in sports facility development. These exchanges deepened our understanding of local expectations and reinforced our approach tailored to the specific climates and usage patterns of the Middle East.

A highlight of our participation was a conference led by Marc, our Commercial Manager, focusing on EN standards. This technical presentation showcased our expertise and dedication to quality and safety in sports equipment. The session attracted strong interest from industry professionals, solidifying our reputation as a trusted expert in the field.

A Key Milestone in Our International Expansion
FSB Riyadh marks a significant step in our global growth strategy. By establishing a foothold in this strategic market, we are affirming our ambition to become a leading player in the worldwide sports equipment industry.

Promising Future Prospects
The outcomes of FSB Riyadh are already tangible. The numerous contacts made and projects identified provide a strong foundation for our continued development in the region. We are actively working on strategic partnerships that will cement our presence in the Middle East.